"It's a Jesus Thing"

To those who have trouble with the idea that you must consciously know and believe in Jesus (and repent) to go to heaven; who think that Jesus is the only way, but you don't have to know he's the only way to be following this only way; what do you do with this: "I said therefore unto you, that ye shall die in your sins: for if ye believe not that I am he, ye shall die in your sins." (John 8:24)?

And to those who have a problem with the thrust of the first sentence ("to go to heaven"), read Hebrews 11.